Our Team

    Kaye Cruz

    Kaye Cruz

    Founder/Director

    Founder Kaye Cruz has spent 25+ years covering Natural Disasters for National News Outlets while covering the most vivid encounters of People rescuing Dogs and Dogs saving people. Hurricane Katrina was Kaye's ground zero experience to create this group.

    Jennifer Navarrete

    Jennifer Navarrete

    Secretary

    Jennifer with Lily is our Secretary. Jennifer has multiple decades as Social Media Mixologist, Podcaster, and Business consultant, currently in the Web 3 Blockchain development and business operations.

    David Lopez

    David Lopez

    Treasurer

    David our numerical master operating in areas of Business Management, Finance & performance. Currently operates David Lopez & Associates.

    John Frazee

    John Frazee

    Marketing

    John with Love.Marketing provides 24 years of cutting edge digital marketing, content creation, Search Engine Optimization for non-profits to help promote the Ruff Rough brand.

    Ernesto

    Ernesto

    Graphic Design

    Ernesto is a community muralist, studio artist, and educator. His work explores critical expression surrounding farm workers, Mexican-American history, community empowerment, and education. He is Ruff Rough, Inc. principle designer of our Logo graphics.

    Our Story:

    Surviving Katrina, Dog & Man™

    At Ruff Rough, we believe that dogs are more than just pets. They are family members who provide unconditional love and support during times of crisis.

    In 2005, after Hurricane Katrina hit Gulfport, Mississippi, Kaye (founder of Ruff Rough) and his media colleagues were shocked to find dead dogs on the beach. They soon discovered that the dogs had been wandering the area in search of water, and had died from dehydration after drinking saltwater.

    Through their efforts, the Ruff Rough group was born. Named after the dogs they had rescued, the group was united by their shared experience of post-disaster survival. Their mission expanded to work alongside federal, state, and local organizations to coordinate rescue efforts for both animals and people.

    It was the arrival of a fellow media colleague, Harrison, and his RV that truly transformed the Ruff Rough group. With supplies, food, power, and air conditioning, Harrison's arrival marked the turning point in their efforts. The salt water rescue experience opened their eyes to the dire need for organized animal rescue during natural disasters.

    Today, Ruff Rough is a 501(c) nonprofit organization dedicated to recognizing and celebrating the people and dogs who rescue pets during natural disasters or in times of crisis.

    Our mission is to raise awareness about the importance of animal rescue and to honor those who go above and beyond to save lives. Through our awards program, media outreach, and field support operations, we shine a spotlight on extraordinary acts of heroism.

    At Ruff Rough, we believe that every dog deserves a chance to be rescued and loved. We are committed to creating a world where all pets are valued, cared for, and protected, no matter the circumstances.

    Join us in our mission to celebrate heroism, support rescue organizations, and ensure that no pet is left behind during times of crisis.

    "Ordinary Dogs, Ordinary People, Extraordinary Survival™"

    NBC Crew rescues dogs post Hurricane Katrina-2005

    NBC Crew rescues dogs post Hurricane Katrina 2005Woman and dog rescued during natural disasterRuff Rough non-profit dog rescue operationsRuff Rough non-profit dog rescue field work